A little round up of six nice bits of social that we saw this week. If you spot any next week, don’t forget to tell us on Twitter.
Dominos – #lookdown
What it is: One of our favourite bits of social from last week was BA’s #lookup activity. Dominos have spoofed the ad with their own #lookdown piece of activity. Hilarity ensues.
Why we like it: It’s a nice stunt that probably cost very little to do but will get them a lot of online mentions. Clever.
When it comes to social networks, some brands just want to advertise.
And that’s okay.
Repeat after me – it’s okay for brands to see social networks as a vehicle for advertising…
We’re very happy to announce to first ever Eat Sleep Social Awards, no-nonsense awards for bloody good work and bloody good people.
Every year an awful lot of rubbish gets nominated for awards, and self-styled gurus and ‘experts get handed awards for work that isn’t very good or isn’t very social. Awards are often a closed process and that have a cost associated with entry. Which is the exact antithesis of social media which encourages free and open sharing. This means that the big boys tend to dominate, with a vending machine or INSERT OTHER ANNOYING CAMPAIGN HERE picking up rafts of awards.
We’re looking to change that, or at least try to showcase work, people and agencies are doing good stuff.
It’s simple enough – you nominate the who you think deserves an award by tweeting – we’ll aggregate the tweets, create a shortlist of nominations and then open it to a vote. All open, all public and all powered by you.
Head over to eatsleepsocial.com/awards to start nominating… And give us a follow whilst you’re at it
Real world anti social behavior is punishable by administrating an ASBO. There’s not an online equivalent but you can’t live your online life going around sharing things willy-nilly thinking there aren’t unwritten rules to this game. Below are 5 common social mistakes you should really try and avoid:
A little round up of six nice bits of social that we saw this week. If you spot any next week, don’t forget to tell us on Twitter Read More
A majority of us spend our days in offices surrounded by the same people. If one day you turn up with a snazzy new haircut, those closest to you will probably notice. They won’t care but they’ll notice. That’s because they’re used to you. Babs in finance, up on the third floor who you might only get a fleeting glance from every third Tuesday in the corridor on the way to lunch probably won’t notice your haircut, she only just about knows your face and hasn’t had the chance to learn your name yet. You could have changed hairstyles 5 times in the last two weeks and Babs would be none the wiser.
It was only last week we were all congratulating Nokia for their user of Twitter. But yesterday the account posted a ‘fuck you’ to its followers. Literally. Read More
As marketers, we’re obsessed with numbers. The biggest one of the moment is the 400 million photos that Snapchat users are currently sharing per day, easily surpassing the number of images shared on Facebook and Instagram put together.
Which is irrelevant. Read More
Last week I gave a quick talk at the latest Free Dinner, organised by Adam of Free State. The evening was geared around discussing why people like. With other talkers having backgrounds in writing, events planning and neuroscience, I looked at the motivations for people liking and sharing online, and why that is rooted in a much more primal need to belong. My slides are below, along with a rough transcript of my talk.
Note- – an edited version of this post was originally published on Econsultancy
There seems to be a lot of confusion over engagement rates. in the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to the nature of the different platforms there are likely to be different rates for Facebook vs Twitter etc, but a good rule of thumb is to divide the number of interactions with your base. It isn’t rocket science. However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be. So what’s going wrong? Broadly speaking there are six reasons why your engagement rate is low… Read More
Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally just by being there so customers can contact them in the channels they chose.
Mobile has been exploded in popularity for consumers because it allows them to do a whole host of things wherever they are. From playing games to searching for things on the internet, the very nature of the device is its biggest feature. And that combined with social is incredibly powerful. Users can talk to whoever they want, be it their friends, their favourite celebrities or even their preferred brands wherever and whenever. Read More