making sense of social
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Inactives

Individuals who do not participate

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Groundswell

A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell)

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Forums

Individuals who comment, rate or review the content

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Collectors

Individuals who comment, rate or review the content

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Critics

Individuals who comment, rate or review the content

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Creators

Individuals who create content such as blogs or articles, videos or photos etc

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Comments

The reply a user has made to a certain piece of content

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Blog Roll

A selection of other blogs that a user feels is worth reading, placed on their blog.

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Blog

A website where users can share content posts. They can be run by individuals or by several users, can be self hosted or hosted on a blogging platform. There are various different types of blog, including photo blogs, where the content is predominantly photographs, video blogs and text blogs. Blogs can also be a hybrid, including video, photo and text posts. (see also, Micro Blog)

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Badge

An image that indicates the user is a member of a certain group or movement, or has taken part in some sort of event.