making sense of social
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Search Engine Marketing (SEM)

A type of online marketing that improves a site’s traffic by improving their position in the SERPs. Typically through SEO or paid advertising.

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RSS

Stands for Really Simple Syndication. A feed containing the latest updates from a given site that can be subscribed to, akin to a newsletter.

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Podcasts

Audio recordings that are syndicated online. They can be streamed or downloaded.

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Online community

A group of people that form around a specific site, channel or idea.

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Multimedia

The different types of media, including pictures, videos and audio recordings.

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Micro Payments

Where users pay for a product or service in small, regular amounts. Typically involves paying a recurring nominal fee for content online, such as news or webcomics.

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Micro Donations

Where users donate small smalls of money towards a charity or good cause.

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Micro Blogs

Stripped down versions of traditional blogs, that typically limit the number of characters that any given post can be. Most notable example is Twitter.

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Joiners

People that maintain a profile on a social networking site

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Influencer

A user in a given field or area of interest that influences the opinions of others in that area. They are also often perceived as thought leaders or trendsetters.