making sense of social

Looking good at looking up

Is this going to be a big trend for 2014 – telling consumers to look up from their mobiles, to get out of the social feels and pay more attention to the real world?

This Coke version is a little questionable. Not even sure it’s official.

However, Unicef have have put this great and very simple mobile build out – The Unicef Tap Project. Just put your phone down and don’t touch it for 10 minutes. Every 10 minutes means the sponsor donates a day of clean water. During that ten minutes there’s messages from the charity, nothing too needy – just some good strong facts and comparing you to others who have taken the challenge.

Screen Shot 2014-02-20 at 21.34.28

A benchmark for any ‘look up’ messaging has been set, executed relevantly and well.


About the author

This post was written by Mark Carroll

I'm a real boy in a ever-increasing pixelated world. Interested in the interesting. Guilty of capturing life through a lens.

Follow them on twitter: @themarkcarroll

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