Posts Tagged ‘social branding’

The Psychology of Social Currency


// June 2nd, 2010 // 2 Comments » // Blog

Social currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. Social currency simply refers to the value that information has when it is shared between individuals, something has a good social currency if people want to continue to share it. (more…)

How to not act like a dick in Social Media


// April 29th, 2010 // No Comments » // Blog

A handy set of guidelines to help to navigate the social media ocean without being a dick

How not act like a dick in social media

The evolution of Social Business Strategy: How the customer took control of the conversation


// February 3rd, 2010 // No Comments » // Blog

Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. (more…)

Social Media Platforms and how to use them


// December 7th, 2009 // No Comments » // Blog

Here’s a very brief guide to social media platforms and how they are used for traffic generation and social branding. It’s based on my previous post, but has a more updated model. Let me know your thoughts, still a work in progress.