making sense of social


Search engines such as Google allow you to save specific searches and receive an update whenever a new result appears for that particular search, typically delivered by email or RSS.

This is particularly useful for brands wishing to monitor mentions of their brands online, in particular on blogs and websites.


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This post was written by Mike Phillips

Plannery type person with silly side projects. Not to be trusted.

Follow them on twitter: @imjustmike

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