making sense of social

Customer Relationship Management (CRM)

Customer Relationship Management is a strategy in which a company attempts to develop relationships with the existing and potential customers, typically facilitated though the use of technology to capture, store and analyse information about customers.


About the author

This post was written by Mike Phillips

Plannery type person with silly side projects. Not to be trusted.

Follow them on twitter: @imjustmike

Mailing list sign-up

View previous campaigns.

Leave A Comment