Aggregation

The collection of content from various online sources such as blogs and websites using their RSS feeds. Typically presented on aggregator websites and customisable portals such as iGoogle and newsvine

Alerts

Search engines such as Google allow you to save specific searches and receive an update whenever a new result appears for that particular search, typically delivered by email or RSS.

This is particularly useful for brands wishing to monitor mentions of their brands online, in particular on blogs and websites.

Authenticity

Authenticity is remaining true to yourself, your brand and your values.

Badge

An image that indicates the user is a member of a certain group or movement, or has taken part in some sort of event.

Blog

A website where users can share content posts. They can be run by individuals or by several users, can be self hosted or hosted on a blogging platform. There are various different types of blog, including photo blogs, where the content is predominantly photographs, video blogs and text blogs. Blogs can also be a hybrid, including video, photo and text posts. (see also, Micro Blog)

Blog Roll

A selection of other blogs that a user feels is worth reading, placed on their blog.

Collectors

Individuals who comment, rate or review the content

Comments

The reply a user has made to a certain piece of content

Creators

Individuals who create content such as blogs or articles, videos or photos etc

Critics

Individuals who comment, rate or review the content

Customer Relationship Management (CRM)

Customer Relationship Management is a strategy in which a company attempts to develop relationships with the existing and potential customers, typically facilitated though the use of technology to capture, store and analyse information about customers.