IKEA takes on the election candidates in kitchen form

Ikea Very nice concept from IKEA taking advantage of the hype of the general election, showing their taking on the candidates in kitchen form, with a great follow through call to action to use their kitchen designer so you can create your own.

Whilst the concept is ingenious, (I really liked it) it’s a little upsetting that there hasn’t been much thought given to using the site as social currency: there’s not even share buttons on the site. Whilst I’m sure that people will share it anyway, and it will do well on Twitter, it’s a good example of how with a little extra thought as to social seeding the concept could be expanded to a more integrated approach, rather than the now dated microsite silo approach. Especially upsetting coming from IKEA, who have had some great social media campaigns in the past