Search Engine Marketing (SEM)
A type of online marketing that improves a site’s traffic by improving their position in the SERPs. Typically through SEO or paid advertising.
RSS
Stands for Really Simple Syndication. A feed containing the latest updates from a given site that can be subscribed to, akin to a newsletter.
Podcasts
Audio recordings that are syndicated online. They can be streamed or downloaded.
Online community
A group of people that form around a specific site, channel or idea.
Multimedia
The different types of media, including pictures, videos and audio recordings.
Micro Philanthropy
Micro Philanthropy
Micro Payments
Where users pay for a product or service in small, regular amounts. Typically involves paying a recurring nominal fee for content online, such as news or webcomics.
Micro Donations
Where users donate small smalls of money towards a charity or good cause.
Micro Blogs
Stripped down versions of traditional blogs, that typically limit the number of characters that any given post can be. Most notable example is Twitter.
Joiners
People that maintain a profile on a social networking site
Influencer
A user in a given field or area of interest that influences the opinions of others in that area. They are also often perceived as thought leaders or trendsetters.