Comments on: Want to win a car or a holiday? Enter a Facebook competition, because no one else is.

By: Jake

Jake — Tue, 28 Jun 2011 00:05:43 +0000

I think this is more symptomatic of lots of brands valuing Facebook fans and not really knowing why and then going to agencies who recommend this as a very quick win. And it works. If all you want is more ‘fans’.

Make a competition, post about it on one of the many competition forums, gain a thousand likes, take the money and run.

By: Tracy

Tracy — Tue, 14 Jun 2011 16:49:22 +0000

From a user perspective I think with all the spamming that is out there it’s difficult to engage fans that way because it involves all sorts of privacy issues: allowing new apps access to your information, signing up using personal information that later leads to spam, etc. I know plenty of people who avoid these things because they don’t want all the crap that comes along with it. Maybe providing coupons, small product sample, or various other deals may be a better way to engage. Honestly, the influx of people selling goods and boosting their brands via social media is becoming overwhelming and really annoying. Consumers are being bombarded by advertisements at every turn. Maybe it’s time for brands to cool down a little.

By: Claire

Claire — Tue, 14 Jun 2011 10:21:45 +0000

Look here, stop giving it all away.

You could argue that the paypal attempt to get fans using a prize of one iPad may have gained them a horrible amount of fans in return, but no real engagement. This is, of course, only really a sensible argument if the 50 people entering for the holiday have all become die hard fans and engage constantly, becoming brand advocates and possibly printing t-shirts off for themselves.