Comments on: Channels are important, but they should never be the starting point https://eatsleepsocial.com/2010/11/channels-are-important-but-they-should-never-be-the-starting-point/ making sense of social Mon, 09 Dec 2013 10:19:12 +0000 hourly 1 http://wordpress.org/?v=3.6.1 By: None https://eatsleepsocial.com/2010/11/channels-are-important-but-they-should-never-be-the-starting-point/comment-page-1/#comment-1280 None Wed, 24 Nov 2010 12:13:16 +0000 http://eatsleepsocial.com/?p=14534#comment-1280 Agreed. Channels must not be the starting point. However, when you think of all this Social Media rush, Marketers and Brand Managers are adopting the medium even though the medium may not be the best one to use for that particular idea.

The hoo-haa on social media has forced them to join the medium without any considerate thought. In some cases, social media strategy is not led by the ideas but whether or not we should be on Facebook, Twitter, YouTube and Let’s share (ok, the last one was made up).

All this leads to poor fan/follower experience and therefore poor engagement.

]]> By: Tweets that mention Blog] Why channels are important, but should never be the starting point - -- Topsy.com https://eatsleepsocial.com/2010/11/channels-are-important-but-they-should-never-be-the-starting-point/comment-page-1/#comment-1257 Tweets that mention Blog] Why channels are important, but should never be the starting point - -- Topsy.com Wed, 17 Nov 2010 15:11:40 +0000 http://eatsleepsocial.com/?p=14534#comment-1257 [...] This post was mentioned on Twitter by Ben Whitnall, Mike Phillips. Mike Phillips said: [Blog] Why channels are important, but should never be the starting point – http://bit.ly/9vvaNQ [...]

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