Comments on: If you work in social media you need to be active in social media

By: Tom

Tom — Thu, 06 Jan 2011 21:55:28 +0000

I’ve been working as a social media expert for a very large company for the last 2 years. I don’t actively participate in social media outlets (twitter, Facebook, etc.) mostly because I’m a pretty private person. That doesn’t mean I don’t know the ins and outs of the technology and understand the mindset of our fans/followers, etc. I’ve helped bring our FB fans to 3MM+, Twitter followers to 30k+, and have designed a successful YouTube strategy… and we’ve seen those numbers translate into revenue.

Just want to throw out the argument that even though some of us are not social people, we can still “get it” and do it successfully.

I’ll concede, though, that I’d have a pretty difficult time going into social strategy consulting without actively contributing.

By: Getdancey.com - about adventures and nice things

Getdancey.com - about adventures and nice things — Fri, 24 Sep 2010 10:49:58 +0000

[...] over my grumpy will, have finally downloaded Foursquare because I subscribe to the idea that if you work in social media you need to be active in social media. Maybe next time I’ll get over my grievances and hop on the bandwagon quicker. It’s a [...]

By: Alrick

Alrick — Mon, 13 Sep 2010 17:18:22 +0000

I’m a “social media strategist” by trade and I’ve been preaching some of this stuff to people for months. Everyone is so obsessed and consumed by how many followers they have because it’s quantifiable when in reality you could have a twitter account about your love for rye bread and get hundreds of twitter followers in hours through all the followback hashtags on twitter. Hell you can even buy facebook/twitter followers now! It’s all about getting followers who are actually engaged with and want to interact with what you are posting on your social media channels – the classic quality over quantity. Give me 100 twitter followers who are actually engaged with what I’m posting over 10,000 who can’t even speak my language. It’s such a joke.

By: The Claw

The Claw — Tue, 31 Aug 2010 06:48:42 +0000

Actually, the fact that you can empty your clients’ wallets with a social media strategy – despite being completely inactive in social media yourself – is all kinds of awesome!

By: “if you work in social media…” | icepick

“if you work in social media…” | icepick — Mon, 30 Aug 2010 15:10:50 +0000

[...] you work in social media…” Posted on 30/08/2010 by lenteaticepick Fine, I have to hitch myself to the social media bandwagon in a more committed [...]

By: songy

songy — Thu, 12 Aug 2010 12:16:27 +0000

Thanks, Mike. Interestingly, right after this I went ahead and had a meeting with girls in the office and came up with a strategy. I then wrote a paper to be endorsed by the senior management. Our first Social Media Strategy paper! Yeepee.
Thanks for your reply. We’ll have to see how we go. I’ll be following you to brush up on facts and get some insight. Thanks again.

By: Mike Phillips

Mike Phillips — Thu, 12 Aug 2010 10:06:06 +0000

I think that your background as a blogger will prove invaluable to your company. Hope it all goes well!

By: songy

songy — Thu, 12 Aug 2010 04:33:54 +0000

well,,, could i say that this hit the nail on the head for me. I’m a blogger so I’ve been telling all my client how it should be done but my company hasn’t got anything going in social media.. until I found your blog it didn’t click that I should really do something for the company I work for. If we haven’t got any how could I go out and sell? Pretty obvious but it took me seven months to realise it. I guess it’s better late than never.

By: Will the Real Social Media Expert Please Stand Up? | Biotechnology and Life Science Marketing Consulting: Comprendia

Tue, 10 Aug 2010 14:22:46 +0000

[...] Social media campaigns require that your customers participate, some describe it as the need to get into their heads. It is crucial that you understand if your customers are using social media, and how. For example, [...]

By: Tracey Linnard

Tracey Linnard — Mon, 09 Aug 2010 20:40:32 +0000

Im guessingyou have something to do with the Mumset fiasco..too much of a coincidence. Are you?