Comments on: Followers and fans are just useless numbers

By: Rachel K

Rachel K — Sun, 05 Sep 2010 12:41:10 +0000

Yes! I agree. I do PR, marketing and promotions for musicians. Agreed, numbers are useless. There are four words I use to describe to my clients what their social media campaign should be. Unique, creative, engaging and fun. In their own voice ENGAGE, ENGAGE, ENGAGE! Otherwise it is all for not. I am just starting a campaign with a musician Erin McKeown if anyone wants to watch and comment feel free!

She is doing a tour to celebrate the 10th anniversary of her debut album. We are taking a walk down memory lane and encouraging the fans to come with her. I have all her facebook and twitter messages planned out on a calendar, she just needs to post them in her own voice with downloads and video etc. Should be fun! We are opting to do this more aggressively and spend the time here rather than go for press. Word of mouth is the #1 marketing tool. We going to try to create it as big as we can. http://distillation10.wordpress.com/press/

By: Dave

Dave — Sat, 07 Aug 2010 00:30:19 +0000

Couldn’t agree with you more. Its kinds of funny though depending on what site you are looking at. EX: myspace bands have fans, and really the only point for them is to have a huge number of friends so they look impressive. It doesn’t matter who they are or if they are actually interested in the band.

Real social media strategy is exhausting. It takes hours of commitment and total engagement with your audience. Check out our twitter and you’ll see what I mean… there are 2 of us going at it basically half the day each.

By: canan

canan — Sat, 07 Aug 2010 00:19:02 +0000

I have to say you are absolutely right!!!
I am now mostly on twitter to see what news are going around and contact to other tweeps is very rare…

By: Sheri Candler

Sheri Candler — Fri, 06 Aug 2010 23:23:55 +0000

my god Mike Phillips, I have found my soul mate! I can’t tell you how many people have sent me a link to the whatthefuckismysocialmediastrategy site in the last few days and then sent me here. How did you get into my head? Now to convince everyone else that numbers aren’t the real deal…

By: Deborah Strickland

Deborah Strickland — Thu, 05 Aug 2010 20:57:56 +0000

This is my #1 pain point on a daily basis. It is a constant problem planning my projects with real benefits and long-term engagement but at the end of the day – upper mgmt gets all jazzed when they see big numbers (and they have no idea what it means). They are focused on single point executions and not the ongoing daily care/feeding that social media requires to be of any real value. They expect each successive project to be bigger/more/larger than the last (even if they’re not related, or different audience) and only declare success if the numbers grow up and to the right. The reality of appealing to the shiny object syndrome is taking over the real value of what could be done with social media. It’s quite disconcerting.

By: Tweets that mention Social media isn’t just about reach, it’s about engagement." via -- Topsy.com

Wed, 04 Aug 2010 21:46:55 +0000

[...] This post was mentioned on Twitter by Mike Phillips, Mike Petrucci. Mike Petrucci said: "Social media isn’t just about reach, it’s about engagement." http://bit.ly/b7f0cW via @imjustmike [...]

By: Mike Phillips

Mike Phillips — Tue, 03 Aug 2010 18:21:23 +0000

It’s a great presentation. The more people that see it the better!

By: Philip Sheldrake

Philip Sheldrake — Mon, 02 Aug 2010 16:35:03 +0000

Spot on Mike. I’m with you. I think you may have seen my presentation on the matter, so hope you don’t mind me finishing this comment with a link to it so others can start to agree with thee and me and we might get more followers and everything :-)

http://bit.ly/inflbullshit