And the process of forcing myself to write a new blog post every day for the last 10 months has forced me into a continual learning process – finding something to write about that’s audience relevant, that is readable, and that I can add some value to. Yup, it’s hard, and it’s awkward sometimes. But it’s a great learning experience that I’m getting a lot from – it’s certainly pushed me into learning more about my new job, new marketplace and new country.

However, whenever I talk to colleagues about the process of blogging, I’ve always forgotten Mike’s first three reasons. So I’m off to update my presentation…