How to not act like a dick in Social Media

// April 29th, 2010 // No Comments » // Blog

A handy set of guidelines to help to navigate the social media ocean without being a dick

Social Media Platforms and how to use them

// December 7th, 2009 // No Comments » // Blog

Here’s a very brief guide to social media platforms and how they are used for traffic generation and social branding. It’s based on my previous post, but has a more updated model. Let me know your thoughts, still a work in progress.

Store your hashtag mentions and conversations

// November 20th, 2009 // No Comments » // Blog

Ever wanted to be able to export all uses of a particular hashtag? Well, turns out you can, and very easily with a tool called The Archivist. And the company behind it? Twitter? Tweetdeck? No, Microsoft!

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Creating landing pages for your visitors

// November 1st, 2009 // No Comments » // Blog

Everybody clicks on links and can end up at a site and they can’t tell what the site is about. This is even more true for a lot of blog, which tend to have the latest post on the front page, without much context. This can be confusing for newcomers. Put it this way, imagine opening the book and the first page you find is actually page 129. (more…)

19% of tweets are brand mentions

// September 22nd, 2009 // No Comments » // Blog

Case studies abound about how twitter can be used for sales, and there are various studies about the demographics that use Twitter. However, there is little in the way of research about what users tweet about, and if brands have a place on the social network. That is until now. A study, which looked at roughly 150,000 tweets, examined how users were talking about brands using micro-blogging platforms such as Twitter. The paper, published by Prof Jansen at Penn State University, reveals that 19% of tweets are brands mentions. (more…)