Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. (more…)
Not a day goes past without some mainstream media post about Twitter. It really is the poster child for social media. But, how many people in mainstream media really get it? As in enough to know the difference between the number of people a user follower, and the number or people that follow that user? (more…)
Marketing Sherpa has released a report titled “2010 Social Media Marketing Benchmark report” which details the importance of strategy in social media marketing.
It demonstrates that we are shifting phase in the social media marketing roll out, from the trial phase, where companies dip their toes in the social media ocean, to the strategic phase, where companies begin to integrate social media into to their core business. It is important to note that in the trial phase, companies are concerned with learning what works, largely by trial and error. As we move in to the strategic phase the focus shifts to proving the value of social media activity through quantifiable ROI, among other success measures. (more…)
In their increasing attempt to dominate the social space Facebook has announced drastic changes to the privacy controls of a person’s profile and content. In short, Facebook wants you to share your content with everyone.
One of the reasons that Facebook has proved popular was that it was a walled community. It was a place for you and your friends, not the strange guy who lives down the road. Facebook has been continually opening itself up, and in the process been alienating users. (more…)
Here’s a very brief guide to social media platforms and how they are used for traffic generation and social branding. It’s based on my previous post, but has a more updated model. Let me know your thoughts, still a work in progress.
The social media landscape is vast, with different tools and platforms offering different services. Each of these platforms can be used in different ways by brands, so to simplify thing I’ve created this Venn diagram to show how the different platforms fit together. You can see a bigger version by clicking the image.
Not a day goes past without some mainstream media post about Twitter. It really is the poster child for social media. But, how many people in mainstream media really get it? As in enough to know the difference between the number of people a user follower, and the number or people that follow that user? 
In their increasing attempt to dominate the social space Facebook has announced drastic changes to the privacy controls of a person’s profile and content. In short, Facebook wants you to share your content with everyone.