Tag Archive: social media


Followers and fans are just useless numbers

numbersI don’t care that your Twitter profile has thousands of followers or if your Facebook fan page has thousands of fans. Until you can show the value of those users they are just meaningless numbers.

Social media marketing is full of metrics that can impress clients such as follower count, but until they are put in context they mean absolutely nothing. If your Twitter account has 1000 followers that may seem good, but when you some research and find that all of your competitors have at least 3,000 followers, the sheen wears off. View full article »

The Psychology of Social Currency

Social currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. Social currency simply refers to the value that information has when it is shared between individuals, something has a good social currency if people want to continue to share it. View full article »

Having a social media campaign is a stupid idea

Social media is no longer new territory. Gone are the days where we are impressed by a brand interacting with users in social spaces. Social Media is tried and tested, with case studies from Starbucks, Dell, Wallmart and many other huge brand names.

Now attempting to create a social media campaign is outdated. Now is the age of integration. Creating any element of a campaign in isolation is not only the sign of a poor strategy, but it’s a wasted opportunity.

Social media should now be considered in the brainstorming sessions of fully integrated campaigns, and no longer reserved just for seeding or tacked on to the end of a larger campaign.

Just like any other medium, social media works better as part of a fully integrated offline and online strategic approach to campaigns, with each element complimenting and amplifying each other.

Just having a Twitter a page doesn’t cut it anymore. Having an isolated social media campaign is a stupid idea.

How to not act like a dick in Social Media

A handy set of guidelines to help to navigate the social media ocean without being a dick

Why you shouldn’t set up a Facebook page for your brand

Contrary to popular belief it is not a good idea just to jump in to social media. It’s not important to “just be there” – you need to know why you are there. You need to have a clear understanding of what you want to put into your online presence, and what you want to get out. In other words you need to have a clear strategy for your online activity. View full article »

One of the biggest problems to face social media marketing is that due to it being a relatively new area there is little in the way of “text book” theories. That’s not to say that there aren’t books on the subject, there are hundreds. But, whilst many share similar ideas, the field just isn’t as developed as traditional marketing.

As such, the industry tends to suffer from buzzword mentality, jumping from one buzzword theory to the next. One term in particular that has stuck is community marketing, upon which many other loosely developed theories have been built. In fact, the term has become fundamental to how many in the social media industry think about their work and sells it in to clients. “You need to engage your community!” self pronounced social media experts (read social media douchebags) decry, probably because someone writing for Mashable has told them so. View full article »

Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. View full article »

Does Mainstream Media get Twitter? The Express clearly don’t

The Expresses confuses following for followers.Not a day goes past without some mainstream media post about Twitter. It really is the poster child for social media. But, how many people in mainstream media really get it? As in enough to know the difference between the number of people a user follower, and the number or people that follow that user? View full article »

Social Media shifts from Tactics to Strategy

Marketing Sherpa has released a report titled “2010 Social Media Marketing Benchmark report” which details the importance of strategy in social media marketing.

It demonstrates that we are shifting phase in the social media marketing roll out, from the trial phase, where companies dip their toes in the social media ocean, to the strategic phase, where companies begin to integrate social media into to their core business. It is important to note that in the trial phase, companies are concerned with learning what works, largely by trial and error. As we move in to the strategic phase the focus shifts to proving the value of social media activity through quantifiable ROI, among other success measures. View full article »

Facebook beginning to look like Big Brother

facebook-small-logo-thumb-360x360-75537-thumb-300x300-78195In their increasing attempt to dominate the social space Facebook has announced drastic changes to the privacy controls of a person’s profile and content. In short, Facebook wants you to share your content with everyone.

One of the reasons that Facebook has proved popular was that it was a walled community. It was a place for you and your friends, not the strange guy who lives down the road. Facebook has been continually opening itself up, and in the process been alienating users. View full article »

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