making sense of social

Blog

4 comments

The Psychology of Social Currency

Social currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. Social currency simply refers to the value that information has when it is shared between individuals, something has a good social currency if people want to continue to share it. (more…)

0 comments

The evolution of Social Business Strategy: How the customer took control of the conversation

Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. (more…)

0 comments

Social Media Platforms and how to use them

Here’s a very brief guide to social media platforms and how they are used for traffic generation and social branding. It’s based on my previous post, but has a more updated model. Let me know your thoughts, still a work in progress.


View more presentations from Mike Phillips.