Social and mobile: a match made in marketing heaven
Social media works as a platform because it taps into a human need, a need to share, to communicate. Successful brands have been ones that try to add to this rather than merely disrupt. Either by being part of the conversation whilst being timely, relevant and entertaining or by being useful, in some case literally just by being there so customers can contact them in the channels they chose.
Mobile has been exploded in popularity for consumers because it allows them to do a whole host of things wherever they are. From playing games to searching for things on the internet, the very nature of the device is its biggest feature. And that combined with social is incredibly powerful. Users can talk to whoever they want, be it their friends, their favourite celebrities or even their preferred brands wherever and whenever. (more…)
