When it comes to social networks, some brands just want to advertise.
And that’s okay.
Repeat after me – it’s okay for brands to see social networks as a vehicle for advertising…
Note- – an edited version of this post was originally published on Econsultancy
There seems to be a lot of confusion over engagement rates. in the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to the nature of the different platforms there are likely to be different rates for Facebook vs Twitter etc, but a good rule of thumb is to divide the number of interactions with your base. It isn’t rocket science. However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be. So what’s going wrong? Broadly speaking there are six reasons why your engagement rate is low… (more…)
For years social experts have been declaring that the power of social is to engage people. To have conversations with them, all that jazz.
It’s even hinted that because engagement is so important that even measuring is a waste of effort. That we should focus 100% on engagement rates as this is the only true measure of success in social media. That it’s about quality not quantity.
Nonsense. (more…)
Social currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. Social currency simply refers to the value that information has when it is shared between individuals, something has a good social currency if people want to continue to share it. (more…)