Why your brand’s engagement rate sucks and how you can improve it
Note- – an edited version of this post was originally published on Econsultancy
There seems to be a lot of confusion over engagement rates. in the simplest possible terms, an engagement rate is a measure of how many people are engaging vs the number of people who actually could be engaging. Due to the nature of the different platforms there are likely to be different rates for Facebook vs Twitter etc, but a good rule of thumb is to divide the number of interactions with your base. It isn’t rocket science. However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be. So what’s going wrong? Broadly speaking there are six reasons why your engagement rate is low… (more…)