Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. View full article »
Tag Archive: customer support
The evolution of Social Business Strategy: How the customer took control of the conversation
Filed Under: Blog by Mike Phillips — Leave a comment
February 3, 2010
19% of tweets are brand mentions
Filed Under: Blog by Mike Phillips — Leave a comment
September 22, 2009
Case studies abound about how twitter can be used for sales, and there are various studies about the demographics that use Twitter. However, there is little in the way of research about what users tweet about, and if brands have a place on the social network. That is until now. A study, which looked at roughly 150,000 tweets, examined how users were talking about brands using micro-blogging platforms such as Twitter. The paper, published by Prof Jansen at Penn State University, reveals that 19% of tweets are brands mentions. View full article »
