19% of tweets are brand mentions

// September 22nd, 2009 // No Comments » // Blog

Case studies abound about how twitter can be used for sales, and there are various studies about the demographics that use Twitter. However, there is little in the way of research about what users tweet about, and if brands have a place on the social network. That is until now. A study, which looked at roughly 150,000 tweets, examined how users were talking about brands using micro-blogging platforms such as Twitter. The paper, published by Prof Jansen at Penn State University, reveals that 19% of tweets are brands mentions. (more…)