Are we choosing wisely when we pick our brand guardians?

A brand is a company’s most valuable asset. It is what sets them apart from competitors. It defines who they are, what they value and how they act. And in a world where people can quickly and easily connect with brands online companies should be incredibly careful how they manage their brand online. And yet countless brand profiles across social media are being managed by people who are wholly unqualified to do so. (more…)