The evolution of Social Business Strategy: How the customer took control of the conversation
// February 3rd, 2010 // No Comments » // Blog
Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. (more…)
