Followers and fans are just useless numbers

I don’t care that your Twitter profile has thousands of followers or if your Facebook fan page has thousands of fans. Until you can show the value of those users they are just meaningless numbers.

Social media marketing is full of metrics that can impress clients such as follower count, but until they are put in context they mean absolutely nothing. If your Twitter account has 1000 followers that may seem good, but when you some research and find that all of your competitors have at least 3,000 followers, the sheen wears off. (more…)