RSS
Stands for Really Simple Syndication. A feed containing the latest updates from a given site that can be subscribed to, akin to a newsletter.
Search Engine Marketing (SEM)
A type of online marketing that improves a site’s traffic by improving their position in the SERPs. Typically through SEO or paid advertising.
Sentiment
A quantitative measure of the feeling behind online content, such as blogs posts and comments.
Social Bookmarking
Where a user collects the URLs of sites they consider to be funny, interesting or useful for future reference.
Social Media
An umbrella term referring to a large number of applications and services that enable interaction, communication and collaboration with other people online.
Social Networks
Social networking sites were initially sites where each user created a profile and was able to add other users to their network. The medium has grown, absorbing features from other areas of social media, so whilst they are their own genre, their feature sets overlap heavily with other tools. Most large social networks, including Facebook and MySpace all include blogging, instant messaging, internal messaging, bulletin board as well as much other functionality.
Spectators
Users that consume content without commenting
Tags
User generated keywords that are applied to content. Typically used to organise content and facilitate easy searching of archives.
