Looking good at looking up
Is this going to be a big trend for 2014 – telling consumers to look up from their mobiles, to get out of the social feels and pay more attention to the real world?
Browsing category: Interesting Stuff
The Shoreditchification of Social Media
Alex Proud wrote a piece on the Telegraph website about the Shoreditchification of London. This paragraph pretty much sums up what he means by the term:
“You find a previously unnoticed urban neighbourhood, ideally one that’s a bit down on its luck. Pioneer hipsters move in and coolhunters ensure it starts trending on Twitter. A year later, the mainstream media notices and, for the next 12 months, the neighbourhood is byword for urban cool. Soon property prices soar pushing the original residents out, the bankers (always a trailing indicator) begin to move in and a Foxtons opens. Finally, the New York Times runs a piece in which it “discovers” the area and the cycle is complete. The last hipsters move on and find a new neighbourhood to play with.”
Now if we swap ‘urban neighbourhood’ for {social platform} or {tech trend} I think this description could still remain true. (more…)