Browsing category: Blog
I don’t care that your Twitter profile has thousands of followers or if your Facebook fan page has thousands of fans. Until you can show the value of those users they are just meaningless numbers.
Social media marketing is full of metrics that can impress clients such as follower count, but until they are put in context they mean absolutely nothing. If your Twitter account has 1000 followers that may seem good, but when you some research and find that all of your competitors have at least 3,000 followers, the sheen wears off. (more…)
Social currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. Social currency simply refers to the value that information has when it is shared between individuals, something has a good social currency if people want to continue to share it. (more…)
Social media is no longer new territory. Gone are the days where we are impressed by a brand interacting with users in social spaces. Social Media is tried and tested, with case studies from Starbucks, Dell, Wallmart and many other huge brand names.
Now attempting to create a social media campaign is outdated. Now is the age of integration. Creating any element of a campaign in isolation is not only the sign of a poor strategy, but it’s a wasted opportunity.
Social media should now be considered in the brainstorming sessions of fully integrated campaigns, and no longer reserved just for seeding or tacked on to the end of a larger campaign.
Just like any other medium, social media works better as part of a fully integrated offline and online strategic approach to campaigns, with each element complimenting and amplifying each other.
Just having a Twitter a page doesn’t cut it anymore. Having an isolated social media campaign is a stupid idea.
A handy set of guidelines to help to navigate the social media ocean without being a dick
Very nice concept from IKEA taking advantage of the hype of the general election, showing their taking on the candidates in kitchen form, with a great follow through call to action to use their kitchen designer so you can create your own. (more…)
Contrary to popular belief it is not a good idea just to jump in to social media. It’s not important to “just be there” – you need to know why you are there. You need to have a clear understanding of what you want to put into your online presence, and what you want to get out. In other words you need to have a clear strategy for your online activity. (more…)
There are many benefits to starting a blog, or contributing to a pre-existing one. Other than the fact it can be an enjoyable experience you can gain a lot simply by sharing your thoughts online. Here’s a quick list of 8 reasons you should be blogging (more…)
One of the biggest problems to face social media marketing is that due to it being a relatively new area there is little in the way of “text book” theories. That’s not to say that there aren’t books on the subject, there are hundreds. But, whilst many share similar ideas, the field just isn’t as developed as traditional marketing.
As such, the industry tends to suffer from buzzword mentality, jumping from one buzzword theory to the next. One term in particular that has stuck is community marketing, upon which many other loosely developed theories have been built. In fact, the term has become fundamental to how many in the social media industry think about their work and sells it in to clients. “You need to engage your community!” self pronounced social media experts (read social media douchebags) decry, probably because someone writing for Mashable has told them so. (more…)
Marketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change came about as companies were able to learn more about their customers; improvements in technology meant they were able to gather huge amounts of transactional data and use this information to target relevant marketing material to their customers. (more…)
Facebook Insights does a really good job of showing you average stats for your Facebook pages, allowing you to see at a glance how your page is performing. What it has lacked thus far is a way of seeing which posts specifically are doing well, aside from looking at the number of interactions per post i.e. the number of times the post has been commented on and liked. (more…)
Here’s a quick look at how Digital PR and Social Media Optimisation can be used to improve SEO. The presentation ends with 5 Rules for Social Media Optimisation. Let me know your thoughts and feedback.
