Facebook Graph Search: the next big thing, or next big failure?
Sitting in a room full of social media marketers talking about how to best use a social network for marketing isn’t among my favourite tenses to do. However, Facebook graph search is intriguing – I honestly can’t work out if it is an interesting experiment or actually something that could change the way we search.
Which was why I enjoyed the fact that the panel opened by asking the attendees to raise their hands if they had used the tool. About half had. Half of a room of people who had come explicitly to hear people talk about graph search. The second question was even more telling – how many of those that have used it actually found it useful. Less than half again. Not particularly promising…. (more…)