Since this blog is about all things social, I suppose the best way to start it would be by being social and introducing myself. My name is Mike Phillips and I work as a social media executive for a digital agency. I wrote my Master’s thesis on social CRM, how to integrate social media activities into a CRM framework.

After completing my thesis I found that after 4 months of writing and reading about social media, social technologies, social CRM and digital marketing in general, I wasn’t really ready to stop writing. So the aim of this blog is a place to continue my research and carry on writing.

At the moment the blog is a bit rough and ready, it will probably get changed quite a bit in the coming weeks, and so if you have any ideas for content and topics, blog and twitter-roll links or any other suggestions let me know.

So now you know who I am, why don’t you tell me in the comments who you are?